February 11, 2009

CU ink, a leading provider of marketing, statement processing, and forms printing solutions specifically for credit unions, today announced a formal agreement with Garden State Federal Credit Union to provide market research and day-to-day support of the Credit Union's MRM technology from Sedona Corporation.

Under the agreement, CU ink will utilize the company's analytic software to identify profitability trends, create targeted lists for cross sell and retention campaigns, and help with identifying opportunities for attraction of new members. CU ink offers comprehensive marketing services which include CRM/MRM selection and outsourcing, copywriting, graphic design, market segmentation studies, targeted direct mail, and project management including ROI projection and campaign tracking.

CU ink President Bob Connor commented, "CU ink helps credit unions maximize their marketing budgets. Using the type of intelligence available through today's technology solutions can help credit unions make the best choices to reach their existing and prospective members."

Garden State Federal Credit Union CEO, Paul Ladd commented, "CU ink has been a great partner for the Credit Union during the selection phase of our new MRM technology as well as training. We are looking forward to their on-going support to create memorable marketing campaigns that achieve exceptional results."