CU ink, a leading provider of marketing, statement processing, and forms printing solutions specifically for credit unions, today announced a formal agreement with Bellco Federal Credit Union to provide market research and day-to-day management of the Credit Union’s MRM technology from Sedona Corporation.

Under the agreement, CU ink will utilize the company’s analytic software to identify profitability trends, create targeted lists for cross sell and retention campaigns, and help with identifying opportunities for attraction of new members. CU ink offers comprehensive marketing services which include CRM/MRM selection and outsourcing, copywriting, graphic design, market segmentation studies, targeted direct mail, and project management including ROI projection and campaign tracking.

CU ink President Bob Connor commented, “CU ink helps credit unions maximize their marketing budgets. Using the type of intelligence available through today’s technology solutions can help credit unions make the best choices to reach their existing and prospective members.”

Bellco Federal Credit Union CEO, Tom Gosling commented, “CU ink provides a broad range of marketing services making them an excellent option for outsourcing of project work or a complete marketing function. Their creative expertise and familiarity with credit unions make them well equipped to deliver full service solutions including research, targeted list selection, and printing services like direct mail.”

About CU ink, Inc.
Founded in 1994 and headquartered in Norristown, PA, CU ink embraces the philosophy of “people helping people” providing value added printing, marketing, and statement processing solutions for today’s credit unions. The professional staff works exclusively with credit unions to strengthen brands, measure results, and serve credit unions the way they serve their members.