CU ink, a leading provider of marketing, statement processing, and forms printing solutions specifically for credit unions, today announced a formal agreement with NE PA Community Federal Credit Union to provide marketing support and day-to-day management of the Credit Union’s MRM technology from Sedona Corporation.

Under the agreement, CU ink will utilize the SEDONA® Intarsia, the marketing software installed at the credit union to identify profitability trends, create targeted lists for cross sell and retention campaigns, and help with identifying opportunities for attraction of new members. CU ink offers comprehensive marketing services which include CRM/MRM selection and outsourcing, copywriting, graphic design, market segmentation studies, targeted direct mail, and project management including ROI projection and campaign tracking.