CU ink, a leading provider of marketing, statement processing, and forms printing

solutions specifically for credit unions, today announced a partnership with Target Media of Harrisburg PA.

Under the new partnership, the companies will leverage each other's services to help the credit union industry. CU ink offers comprehensive marketing services which include CRM/MRM selection and outsourcing, copywriting, graphic design, market segmentation studies, targeted direct mail, and project management including ROI projection and campaign tracking. Target Media provides strategic media analysis to identify both highly effective and efficient media options that maximize advertising dollars and ultimately ROI.

CU ink President Bob Connor commented, "CU ink and Target Media have similar goals to help credit unions maximize their marketing budgets. Target Media utilizes proprietary software to identify the most cost effective media mix and place media buys on behalf of the credit union. This type of intelligence can help credit unions make the best choices to reach their prospective members."

Target Media Executive Vice President and COO, John Bowser commented, “CU ink provides a broad range of marketing services including brand development and execution, copywriting and graphic design services. Their creative expertise and familiarity with credit unions make them well equipped to deliver complimentary marketing along with the comprehensive media services that we provide.  In the end, this partnership will provide a complete marketing solution for credit unions to take advantage of moving forward.”

About CU ink, Inc.

Founded in 1994 and headquartered in Norristown, PA, CU ink embraces the philosophy of “people helping people” providing value added printing, marketing, and statement processing solutions for today’s credit unions. The professional staff works exclusively with credit unions to strengthen brands, measure results, and serve credit unions the way they serve their members.

About Target Media (www.targetmediausa.com)
Target Media is located in Harrisburg, PA, but assists client-partners locally, regionally and nationally to provide comprehensive media research, analysis, planning and placement solutions.  At Target Media, we have redefined media buying by considering media placement an extension of the creative process – developing innovative advertising placement strategies that get results is a creative process in and of itself.  This results in unmatched reporting systems and customized media plans that engage specific markets and audiences.