What is social media and why should credit unions embrace it?

It is a web base form of communicating that doesn't just give you information, but interacts with you while giving you that information. It can give you the ability to create a new wave of marketing that can jump-start your credit union or refresh your member base.

Emarketer predicts that 800 million people worldwide will be participating in a social network with their mobile phones by 2012, an increase from 82 million in 2007. Pew Internet Research found that 82% of adults age 18-29 and 73% of 12 to 17 year-olds use social networking sites. Since social media is so important in this desired demographic it is essential that credit unions incorporate social media into their marketing strategies.

The personal and warm environment of credit unions is enhanced by social media, providing stronger connections to the members you already have and opening the way for new members to come in.

Providing social media through which members can interact isn't just about the promotional aspect it provides. It allows credit unions to interact with their social media members, adding another personal touch that keeps members coming back to see what's new. Think you don't have the staff or budget to support this new venue? We provide the set-up and twice weekly content updates for your credit union across multi-faceted social network sites at an affordable price.

Would you like more details about our program? Click here.