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Marketing Plans
Historically, credit unions and marketing have not necessarily been the best of friends. If a credit union had to cut expenses, normally marketing was one of the first line items to get the axe. If a credit union did allot money for marketing, it was normally a very small percentage of the operating budget.
But times have changed and credit unions find themselves competing for members at various levels of financial services. Budgeting and planning a marketing strategy will allow your credit union to reach your established Business Goals.
With experience and the necessary tools behind us, CU ink will help you establish your marketing plan and budget to best utilize your financial resources. Instead of using available funds for an occasional marketing project, we’ll work with you to determine priorities, target markets and most effective use of your marketing budget.
It’s never too late to organize a plan! We welcome the opportunity to sit down and discuss your needs.
 Return to Marketing Solutions.
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