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Marketing Made Easy FAQ

Q. What is Marketing Made Easy?
A.
MME is a generic marketing program designed to deliver a strong credit union or consumer message. You can use MME inserts as your entire annual marketing plan or to supplement your existing marketing strategy. Because we group many orders together, we pass along the savings available for large quantity printing. Therefore, these full-color high quality inserts are economical for any credit union.

The inserts can be used as quarterly or monthly statement stuffers or for including in other special membership mailing or SEG distribution

Q. What topics do the inserts cover?
A.
Each year we select a new theme related to credit union services, operations or other consumer-related issues. Because MME works for a variety of credit unions, the topics are very general in terms of credit union membership, loans or other services.

For 2006, our theme is Consumer Protection for a New Era and covers four major consumer issues that members will find informative.

Q. When can I order my MME inserts?
A.
Anytime, although inserts won’t ship until they become available. Once an insert is introduced, it is available to order at any other time during the remainder of the year. You can choose to participate in the entire program at one time (4 inserts) or order on one at a time. Orders will be shipped as each insert becomes available.

Q. Do you offer any other materials besides the quarterly inserts?
A.
This year, the MME poster combines all four topics in one poster for this year’s theme of “Consumer Protection for a New Era”.

In addition, CU ink also carries MME classic inserts from past years! A select group of previous inserts can be ordered at any time. Check our website for in-stock inserts or call us at 800-442-3676, Ext. 2 to order samples.

Q. How is my Credit Union billed for MME products?
A.
You will be invoiced for products when we ship them. So, if you order all four inserts offered for the current year, you won’t be invoiced all at one time. Rather, each quarter, you will be invoiced once the inserts are shipped to your pre-designated destination.

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