News & Events
CU ink, Inc. Announces partnership with
Target Media
Norristown, PA (July 1, 2008)
CU ink, a leading provider of marketing, statement processing, and forms printing
solutions specifically for credit unions, today announced a partnership with Target Media of Harrisburg PA.
Under the new partnership, the companies will leverage each other’s services to help the credit union industry. CU ink offers comprehensive marketing services which include CRM/MRM selection and outsourcing, copywriting, graphic design, market segmentation studies, targeted direct mail, and project management including ROI projection and campaign tracking. Target Media provides strategic media analysis to identify both highly effective and efficient media options that maximize advertising dollars and ultimately ROI.
CU ink President Bob Connor commented, “CU ink and Target Media have similar goals to help credit unions maximize their marketing budgets. Target Media utilizes proprietary software to identify the most cost effective media mix and place media buys on behalf of the credit union. This type of intelligence can help credit unions make the best choices to reach their prospective members.”
Target Media Executive Vice President and COO, John Bowser commented, “CU ink provides a broad range of marketing services including brand development and execution, copywriting and graphic design services. Their creative expertise and familiarity with credit unions make them well equipped to deliver complimentary marketing along with the comprehensive media services that we provide. In the end, this partnership will provide a complete marketing solution for credit unions to take advantage of moving forward.”
About CU ink, Inc. (www.cuink.com)
Founded in 1994 and headquartered in Norristown, PA, CU ink embraces the philosophy of “people helping people” providing value added printing, marketing, and statement processing solutions for today’s credit unions. The professional staff works exclusively with credit unions to strengthen brands, measure results, and serve credit unions the way they serve their members.
About Target Media (www.targetmediausa.com)
Target Media is located in Harrisburg, PA, but assists client-partners locally, regionally and nationally to provide comprehensive media research, analysis, planning and placement solutions. At Target Media, we have redefined media buying by considering media placement an extension of the creative process – developing innovative advertising placement strategies that get results is a creative process in and of itself. This results in unmatched reporting systems and customized media plans that engage specific markets and audiences.
CU ink and PA Healthcare Credit Union Join
Together for a Great Cause!
To celebrate the Pittsburg Penguins cross-state rivalry with the Philadelphia Flyers, PA HealthCare Credit Union entered into a friendly wager with CU ink, their marketing partner based just outside of Philadelphia, to benefit Sewickley Valley Hospital’s new infant security system. In the end, the Credit Union and CU ink made a combined donation of $500 to the hospital.
Pictured from left to right: Paul Fero, CEO PA HealthCare Credit Union and Susie Abercrombie, Heritage Valley Health System Special Events Coordinator.
Norristown Bell Credit Union selects Sedona as MRM Technology and Services Provider King of Prussia, PA (April 4, 2008)
SEDONA® Corporation (OTCBB: SDNA) (www.sedonacorp.com), a leading provider of Customer and Member Relationship Management (CRM/MRM) solutions for small and mid-size financial services organizations, today announced that Norristown Bell Credit Union has selected SEDONA as its MRM technology and services provider.
Norristown Bell Credit Union is a member-owned and operated organization located in Blue Bell, Pennsylvania, serving over 5,000 members. Originally chartered in 1940, Norristown Bell’s mission is to promote thrift and to provide financial services to members to better help them meet their economic needs. Norristown Bell is also the latest of a number of CU ink’s clients that have selected SEDONA for their MRM needs. CU ink is a SEDONA business partner, serving the needs of over 1,000 credit unions in the United States and Caribbean.
Norristown Bell CEO and President, Helen Edwards commented, “Norristown Bell is a full service financial center where our members come first. We are dedicated to helping our members and their families reach their financial goals. By applying the capabilities of Intarsia®, SEDONA’s MRM technology, we are taking that dedication a step further. By fully understanding what our members needs are, and when they need them, we can employ another tool assuring that our members’ goals are attained.”
CU ink President Bob Connor commented, “Following our tradition of servicing our clients the way they service theirs, we continue to present our clients with the services and technology they need to be successful. By employing an effective comprehensive MRM program, our clients will continue to enhance revenue, control cost, and gain market share. By fulfilling our mission, we help them fulfill theirs.”
SEDONA CEO and President, Marco Emrich commented, “CU ink continues to prove to be a valuable SEDONA business partner and is very committed to the success of its clients. We welcome Norristown Bell as the latest Intarsia user in our growing family of credit unions.”
About SEDONA Corporation
SEDONA® Corporation (OTCBB: SDNA) provides multi-vertical Customer/Member Relationship Management (CRM/MRM) solutions and services specifically tailored to the small to mid-size financial services market. SEDONA’s CRM/MRM solution, Intarsia®, is designed and priced to support and meet the needs of the multiple lines of business of small-to-midsize banks and credit unions. Intarsia provides the entire financial services institution with a complete and accurate view of their customers’ and prospects’ relationships and interactions. By utilizing SEDONA’s CRM/MRM solution and services, SEDONA’s clients effectively identify, acquire, foster, and retain loyal, profitable customers. For additional information, visit the SEDONA web site at www.sedonacorp.com or call 1-800-815-3307.
Forward-Looking Statements
Statements made in this news release that relate to future plans, events or performances are forward-looking statements. Any statement containing words such as "believes," "anticipates," "plans," or "expects," and other statements which are not historical facts contained in this release are forward-looking, and these statements involve risks and uncertainties and are based on current expectations. Consequently, actual results could differ materially from the expectations expressed in these forward-looking statements.
SEDONA® and Intarsia® are registered trademarks of SEDONA Corporation. All other trade names are the property of their respective owners. This press release and prior releases are available on the SEDONA Corporation web site at www.sedonacorp.com.
SEDONA INVESTOR CONTACT: SEDONA MEDIA CONTACT:
Steve Ficyk Michelle Brown
Tel: 1-216-373-6856 Tel: 1-610-337-8400
E-mail: stevef@sedonacorp.com Email: michelleb@sedonacorp.com
Norristown, PA (March 10, 2008)
CU ink, a leading provider of marketing, statement processing, and forms printing solutions specifically for credit unions, today announced that Patrice Brusko has joined the company as Vice President of Marketing Services. With over 20 years of experience in financial services marketing, Brusko brings extensive knowledge of member relationship management including database marketing, segmentation, and other practical applications of MRM systems. She has facilitated growth at various financial institutions utilizing traditional print advertising, direct mail and electronic marketing. Ms. Brusko is a graduate of the American Bankers Association School of Bank Marketing and Management at the University of Colorado in Boulder and holds a Bachelor of Arts degree from Gettysburg College.
The Marketing Services team at CU ink offers comprehensive marketing services which include market segmentation studies, targeted direct mail, and project management including ROI projection and tracking. Patrice Brusko and her team will help you develop and execute your marketing plans.
About CU ink, Inc. (www.cuink.com)
Founded in 1994 and headquartered in Norristown PA, CU ink embraces the philosophy of “people helping people” providing value added printing, marketing, and statement processing solutions for today’s credit unions. Our professional staff works exclusively with credit unions to strengthen brands, measure results, and serve our clients the way they serve their members.
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