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PA HealthCare CU receives national notoriety with help from CU ink.
PA HealthCare Credit Union created a comprehensive loan and savings campaign in September called "The Whole 9 Yards."
With CU ink's help, a self-mailer was designed, produced, and mailed to the Credit Union's entire membership, offering incredible rates beginning 9/9/09. Coordinating lobby posters and signs for employee breakrooms at SEG locations were also created by CU ink.
Prior to the start date, PA HealthCare Credit Union had 10% of its membership “pre-order” the 9% Annual Percentage Rate Share Certificate. The Credit Union also saw a 0.5% increase in new members within a month of the promotion's announcement. This campaign generated recognition for the Credit Union in The Credit Union Journal, a national publication for credit union executives.
PA HealthCare Credit Union's main office is located in Sewickley, Pennsylvania. The SEG-based credit union has over $27 million in assets, and over 3,000 members. Visit their website at www.PAHealthCareCU.com.
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Bellco Federal Credit Union launched their new Youth Accounts this past spring and asked CU ink to help with the campaign.
The direct mail campaign began with this postcard. Next, CU ink helped Bellco to identify the best target for the mailing. Since CU ink manages the Credit Union’s MRM, we were able to download the list of credit union members for the mailing and work directly with the mailhouse. One postcard was sent to each household on the list. In addition to the mailing, Bellco also advertised the program in their newsletter.
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