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Financial News
| Bellco Federal Credit Union |
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Bellco Federal Credit Union launched their new Youth Accounts this past spring and asked CU ink to help with the campaign.
The direct mail campaign began with this postcard. Next, CU ink helped Bellco to identify the best target for the mailing. Since CU ink manages the Credit Union’s MRM, we were able to download the list of credit union members for the mailing and work directly with the mailhouse. One postcard was sent to each household on the list. In addition to the mailing, Bellco also advertised the program in their newsletter. After just a couple months of having the campaign implemented, Bellco saw 54 brand new Youth Accounts, totaling over $30,000 in new deposits. In August 2009, this postcard was awarded an American Graphic Design Award in the category of Youth Marketing.Bellco Federal Credit Union is located in Wyomissing, Pennsylvania. The Credit Union has over $57 million in assets, and over 7,700 members. Visit their website at www.bellcocu.org.
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