When Tobyhanna Army Depot Federal Credit Union wanted to target their marketing and statement messages, they turned to CU ink.

"CU ink worked with us to do a complete redesign of our member statements. Because they are familiar with the Symitar core, CU ink was able to accommodate all of our requests for selective insertion of our newsletters and inserts, selective imaging of member data, as well as significant enhancements to the format and presentation of our marketing messages. Our statements look great and using selective insertion gives us the ability to provide more personalized information and messages in our statement mailings."

- Travis Frey, VP Information Technology

In addition to the redesigned member statements, Tobyhanna also created segmented newsletters. Nina Waskevich, Marketing Manager, broke down their membership into three age-based categories: 13-25 (Generation Y), 26-45 (Generation X), 46+ (Baby Boomers). Each segment received a newsletter that looked slightly different from the others, and each newsletter contained age-based articles. The result:

Tobyhanna's main office is located in Scranton, Pennsylvania. The Credit Union has over $119 million in assets and over 18,000 members. Visit their site at www.tobyhannafcu.org.